Panini Goes Pop - 1968 Cards from the Vaults

Panini Goes Pop – 1968 Cards from the Vaults

• 1960s, Ephemera, Music • 22473 Views • Comments Off on Panini Goes Pop – 1968 Cards from the Vaults

Having been stuck away somewhere in the dusty recesses of the Internet these Panini cards have come out wide-eyed and blinking to reveal a little piece of history from 1968.

In 1960 the Panini brothers from Modena, Italy found a collection of stickers that a Milan company was struggling to shift and thought they could do a better job of marketing them. They quickly realised they had the magic touch when they managed to sell the whole three million with relative ease. The following year they founded Panini, sold 15 million stickers and in 1962 shifted a remarkable 29 million.

The 1960s saw Panini’s focus fall squarely on football stickers but for the purposes of this post we are looking at 1968 Panini Cantanti collection or for those of you, like us, who are not fluent Italian speakers, Panini Singers.

There are a significant numbers of cards in this collection so we’ve generously curated them for you and tried to come up with a blend of the cool and the slightly odd. Which ones are which should, hopefully, be obvious.