This article could quite easily fit into a number of categories here at VoEA, maybe Street Food, or the numerous advertising blurbs we’ve covered, Art even. A number of things…. India. The Raj. The heat. The spiritual Ganjes. The curries…. A fascinating place, big and diverse, and lets face it, stricken with poverty in a lot of places.
So when it comes to advertising, people in India get a little more creative., as they do in most poorer ( economically ) countries. They paint a lot of ads on buildings, carts, lorries, anything in the street really. If it’s seen by people, they are on it. And they are not afraid of delicate subjects either, straight up there, no messing. The many electrical junction boxes you see, are covered in handwritten adverts for kidneys – I kid you not.