web analytics

Bust’n Out All Over – Frederick’s of Hollywood

1970s, Ephemera, Fashion • 40659 Views • Comments Off on Bust’n Out All Over – Frederick’s of Hollywood

Frederick’s of Hollywood is best known for selling ladies lingerie in it’s various stores scattered across the United States of America. The underwear based business was started way back in 1947 by the inventor of the Push-up bra Frederick Mellinger. His first store on Hollywood Boulevard was a local landmark of the area and became an instant hit with the glamourous actresses of the time.

In this post we shoot forward a few years to check out some pages from their seventies catalogues, and unlike a mischievous teenager in the 1970s – we’re not focusing on the underwear pages. Here we take a look at some ladies and gents clothing and learn how to make the man hours count with Frederick and some superfly suits, browse at some slightly psychedelic sketchings and take a Birds eye view of fashion – Get it while you can!


Frederick's of Hollywood






Bare or Covered












Frederick Ladies Catalogue



Long or Short



Frederick Catalogue



Frederick's catalogue



In Full Bloom



Smart Suits



spring catalogue



Fredericks brochure



Fredricks 1972



summer fun



Fredericks of Hollywood


Pictures from The Pie Shops 


« »