And the Lord heard the man and said, “About thy shirts….”
“Yes, Lord,” the man said, falling to his knees.
“Put an alligator over the pocket.”
“Pardon me, Lord?”
“Just do what I’m telling you. You won’t be sorry. ”
And the man sewed on to all his shirts a small alligator symbol and lo and behold, suddenly his merchandise moved like gangbusters, and there was much rejoicing while among his enemies there was wailing and gnashing of teeth and one said, “The Lord is merciful. He maketh me to lie down in green pastures. The problem is I can’t get up. ”
Woody Allen – Without Feathers (1972).