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Motown’s Marvelous Marketing Machine

1960s, Retro Advertising • 11307 Views • Comments Off on Motown’s Marvelous Marketing Machine

We’ve mentioned Berry Gordy’s commercial acumen and eye for a promotional opportunity before when we looked at The Supremes Special Formula White Bread although if we’re honest that was probably not his finest marketing moment. Putting that to one side however, when it came to promoting and controlling the Motown brand Gordy was somewhat of a commercial genius and knew exactly what it took to get his message across to the record-buying public at large.

 

Here we take a look (in no particular order) at how Detroit’s finest promoted their acts through the 1960s and the advertising evolved from the basic beginnings to the pretty sophisticated in a few short years. 

 

Brenda Holloway - When I'm Gone

 

 

Little Stevie Wonder

 

 

Tamla Motown

 

 

The Temptations - Ain't too proud to beg

 

 

The Supremes - Love is like an Itching in my heart

 

 

 

Motown Hits

 

 

 

Marvelettes

 

 

 

Motown advert

 

 

 

Mary Wells

 

 

Marvin Gaye

 

 

Tamla Motown

 

 

 

Hitsville

 

 

The Contours

 

Smokey Robinson and The miracles

 

 

 

 

 

 

Marvin Gaye and Tammi Terrell

 

 

Motown Advert

 

 

Martha and The Vandellas - Jimmy Mack

 

 

Marvin and Tammy

 

 

The Four Tops

 

 

Motown

 

 

 

The Four Tops

 

 

Motown

 

 

 

Tamla Motown

 

 

British Motown Advert

 

 

 

Motown Advert

 

 

Motown

 

 

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