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Motown’s Marvelous Marketing Machine

1960s, Retro Advertising • 24130 Views • Comments Off on Motown’s Marvelous Marketing Machine

We’ve mentioned Berry Gordy’s commercial acumen and eye for a promotional opportunity before when we looked at The Supremes Special Formula White Bread although if we’re honest that was probably not his finest marketing moment. Putting that to one side however, when it came to promoting and controlling the Motown brand Gordy was somewhat of a commercial genius and knew exactly what it took to get his message across to the record-buying public at large.


Here we take a look (in no particular order) at how Detroit’s finest promoted their acts through the 1960s and the advertising evolved from the basic beginnings to the pretty sophisticated in a few short years. 


Brenda Holloway - When I'm Gone



Little Stevie Wonder



Tamla Motown



The Temptations - Ain't too proud to beg



The Supremes - Love is like an Itching in my heart




Motown Hits








Motown advert




Mary Wells



Marvin Gaye



Tamla Motown







The Contours


Smokey Robinson and The miracles







Marvin Gaye and Tammi Terrell



Motown Advert



Martha and The Vandellas - Jimmy Mack



Marvin and Tammy



The Four Tops







The Four Tops







Tamla Motown



British Motown Advert




Motown Advert











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