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Bust’n Out All Over – Frederick’s of Hollywood

1970s, Ephemera, Fashion • 12841 Views • Comments Off on Bust’n Out All Over – Frederick’s of Hollywood

Frederick’s of Hollywood is best known for selling ladies lingerie in it’s various stores scattered across the United States of America. The underwear based business was started way back in 1947 by the inventor of the Push-up bra Frederick Mellinger. His first store on Hollywood Boulevard was a local landmark of the area and became an instant hit with the glamourous actresses of the time.

In this post we shoot forward a few years to check out some pages from their seventies catalogues, and unlike a mischievous teenager in the 1970s – we’re not focusing on the underwear pages. Here we take a look at some ladies and gents clothing and learn how to make the man hours count with Frederick and some superfly suits, browse at some slightly psychedelic sketchings and take a Birds eye view of fashion – Get it while you can!

 

Frederick's of Hollywood

 

 

Catalogue

 

 

Bare or Covered

 

 

Attra

 

 

Dress

 

 

Man-Hours

 

 

Frederick Ladies Catalogue

 

 

Long or Short

 

 

Frederick Catalogue

 

 

Frederick's catalogue

 

 

In Full Bloom

 

 

Smart Suits

 

 

spring catalogue

 

 

Fredericks brochure

 

 

Fredricks 1972

 

 

summer fun

 

 

Fredericks of Hollywood

 

Pictures from The Pie Shops 

 



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