Under The Influence – Push Pin Studios

Curating Retro Pop Culture for the Digital Generation

Under The Influence – Push Pin Studios

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The New York based Push Pin studios was founded in 1954 by graduates Milton Glaser, Reynold Ruffins, Seymour Chwast and Edward Sorel.Two of the founders Edward and Seymour had previously worked for Esquire magazine until both of them were sacked on the same day.

The pair teamed up and used their unemployment cheques to rent a flat on East 17th Street Manhattan, New York. Later artist Milton Glaser joined the pair after he returned from Italy and together they published the bi-monthly ‘Push Pin Graphic’

In 1956 the trio moved to a better residence in New York on East 57th Street, also on that day Sorel left the studios. Glaser and Chwast continued their work at Push Pin and the studios became an influential leader in the world of graphic design. Today, Chwast is principal of The Pushpin Group.

Milton left the studios in 1975, also that year he produced one his best known designs the I ♥ NY logo. Other illustrators like John Alcorn, Barry Zaid and Paul Degen all spent time working for the studios.

Some of the following pictures are from the artists at Push Pin, however some of them are influenced by the work of the studios. We’ve added the names of the illustrators that we know underneath the pictures.If you want to see more eye candy, then check out That Push Pin Studios Feeling set from the awesome collection of Mewdeep on Flickr.