Nobody does casual sexism quite like the drinks industry in the 1970s. It’s taken quite some time and it’s been such a gradual process that most of us haven’t really noticed it but when we look back at these ads we can see that the battle against blatant sexism, whilst still ongoing, has in many ways progressed beyond all recognition. There’s quite a macho undertone running through a lot of these ads which no doubt goes with the territory although quite how a young Woody Allen got involved in advertising spirits we can only guess at. Perhaps the link is drinking makes you funnier and more attractive and after several warm shandies on a Summer’s afternoon we’d be inclined to agree.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.