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Cavalier Attitude – Sixties Mens Magazine

1960s, Magazine • 6265 Views • Comments Off on Cavalier Attitude – Sixties Mens Magazine

US men’s magazine Cavalier (motto: For the American Male) started way back in 1952 and is still, some 60 years later, going now. It was first published the year before Playboy to whom it has often been compared and back in the day tried to be seen as slightly hipper, more youthful and a bit more sussed than its big name rival. Almost an anti-establishment Playboy. Your dad bought Playboy, you bought Cavalier.

 

Cavalier would have serious pieces by well-known writers, interviews with big name stars – Bob Dylan being a prime example, loads of the latest fashion, articles on modern jazz and perhaps the icing on its anti-establishment cake – Robert Crumb’s ‘Fritz the Cat’: one of the first ‘head’ cartoons that were best read when stoned.

 

The whole Cavalier experience was never quite as glossy, quite as well-presented or quite as professional as Playboy but perhaps that was its appeal. Let’s face it back in the 60s which young American male wanted to be seen reading the same magazine as his dad?

 

Whilst Cavalier Magazine is still going now it seems to have slipped down a rung or two on the respectability ladder and is mainly filled with soft-porn. But hey, let’s take a look back to the glory days of Cavalier when all was groovy and young men waited in a queue to read the Daily Telegraph over a model’s shoulder.

 

 

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Cavalier_Mar1967_Vol17_No05_017

Cavalier_Feb1963_Vol13_No116_027

Cavalier_Sept1967_Vol17_No11_003

Cavalier_Oct1966_Vol16_No12_016

Cavalier_Mar1967_Vol17_No05_018

Cavalier_July1963_Vol13_No121_004

Cavalier_June1964_Vol14_No132_004

Cavalier_Nov1965_Vol15_No149_007

Cavalier_Apr1966_Vol16_No154_012

Cavalier_May1967_Vol17_No7_015

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Cavalier_Sept1967_Vol17_No11_004

Cavalier_Nov1969_Vol20_No1_017

Cavalier_May1967_Vol17_No7_014

Cavalier_Sept1969_Vol19_No11_008

Cavalier_Feb1966_Vol16_No152_004

Cavalier_Sept1965_Vol15_No147_013

Cavalier_Feb1963_Vol13_No116_031

Cavalier_Mar1966_Vol16_No153_023

Cavalier_Nov1969_Vol20_No1_018

Cavalier_Mar1969_Vol19_No5_001

Cavalier_Mar1966_Vol16_No153_028


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